Gluten Recipes

State GF Market, Report 1 - Report GFTECH

This report examines differences in American and Australian gluten free markets by analyzing the e-consumer demand, or Internet searches.

basic macro economics suggests that markets are governed by the principles of supply and demand. It seems that the increase in "research gluten free food (on last year) are rapidly beginning to translate into increased provider of products and services.

Although the production side of gluten-free market is well underway in the U.S. and Australia there is still a niche market with many unaware that they have celiac disease. While Australia often follows trends in the United States, this article analyzes the difference between countries on the browsing habits and therefore the demand for gluten-free products and services.

First, there is obviously a difference in the spelling of the disease in each country. Australia, he said that "celiac", while U.S. use of the celiac. During this research it was found that most Australians use the spelling celiac many still use the U.S. version. Look for the Americans that the spelling of the United States.

While the Australians are looking for products that are gluten free and "gluten and dairy products" free, the U.S. does not associate the two.

In both countries people search for topics such as "gluten-free recipes. While this logic does not seem like they are looking for 'gluten-free recipes, gluten free recipes sites dominate the search results confirming that it is a shortcut "learned" that people use .

The top 20 or if the terms (except spelling differences) were sought by the two countries is very similar. In individual terms vary from month to month, it is less instructive to compare the individual terms rather than terms GROUP. For this reason, the search terms are the group as follows:

GROUP Number of terms

· The gluten-free foods = 6

· Gluten feed = 2

· Recipes without gluten = 3

· Celiacrelated = 2

· Wheat Free on = 4

Group members:

Gluten-free foods: This group of search terms all involve the word gluten free and form sentences regarding gluten-free foods.

Gluten Food: These are terms that are related to the characteristics of gluten.

Gluten Free Recipe: Research and related website to cooking meals without gluten.

Celiac Related: For Australia, there are four terms taken into account: two for the celiac / celiac spellings. In the United States while the two terms are the same report (spelling celiac only), a third term celiac related is included in the total volume. Except for the term "specific" gluten free, celiac related terms are by far the largest volumes of research.

Wheat free group: For Australia and the United States these terms are not all volumes top ten search terms related gluten.

The analysis of search volumes

The volumes of Australian research are multiplied by ten so that easy comparison between groups for Australia and the United States volumes can be performed on the same graph. The first point is that the population of Australia is around 20 million, while the U.S. is nearly 300 million. Thus, the U.S. is almost 15 times Australia's population and yet the Australian Sea.