Posted on February 17, 2010.
Celiac disease affects 1 in 100. But the diagnosis is linked to the wealth of a country. See the results of the application without gluten GFP Matrix Analysis This article shows gluten free search:
- The definition of level 1 (very low) and Level 3 (high) market Gluten
- Outliers tend to standard called hypo and hyper markets
- A linear relationship is indicated between research and early research celiac adjusted
- A logarithmic relationship is shown between a country adjusted research and the wealth of the country (per person).
This research brings together all previous GFP Matrix research and articles on the site and GFP is based on an analysis of Google search results for gluten-free products made in December 2008. The analysis compares the communities in the Americas, Europe and Asia. Communities are defined as specific segments of language of a country. Most countries have most of their market defined by their language and historical research studies based on English.
To facilitate analysis, gluten-related search terms were divided into seven groups, as shown below. Only the search terms in the top 50 were used for detailed statistical analysis, but in most cases, these terms represent fifty 95% of all terms.
Composition of the gluten
- GF generic product: This group of search terms all involve the word gluten and are generic in nature, such gluten, gluten free, gluten free, gluten-free meals.
- Gluten Food: These are terms that are related to the characteristics of gluten such as gluten free, celiac diet.
- Gluten Free Recipe: Terms such as gluten free recipes, gluten-free recipes, cooking gluten free, wheat free cooking
- Celiac related: These are terms related to information on the disease such as celiac, celiac disease, gluten intolerance, gluten allergies
- Without Wheat: Terms such as: wheat gluten, wheat, wheat allergy
- GF Locations: gluten free shopping gluten free shopping gluten free restaurant
- Some foods GF: Gluten-free bread, gluten free pizza gluten free cake gluten free muffins
Another main concept of this research was the development of a term called "celiac disease" research adjusted. This value is based on raw gluten free volume search term and "adjusted" (increase) to reflect the Use of the Internet in a country and the likely total search engine queries gluten (using country-specific Google's market share basis). The corrected estimates and research gluten total, as if 100% of countries had Internet access and all search engine results have been used. This intermediate value is then divided by 100 to get a monthly "adjusted Celiac Research" value. This implies that the average CD is about 1100 people (diagnosed and undiagnosed). This hypothetical value and the estimated average number of times a searched for celiac gluten free products in a community per month - assuming that all celiac research. Note that the main difference in the spelling of English in all countries is whether they use celiac ( United Kingdom derivatives) or celiac (USA).
Then it was found that a number of research communities in the first population may act as a rough guide to its level of development, there are several exceptions. It was found that at the very low (level 3) and high-top positions of Research (Tier 1), a pattern emerged in how research groups are proportionate. See below:
TIER 1 Features
The first classification of this group is high raw scores (research / population). The group includes: Australia (0.0218), U.S. (0.0123), English Canada (0.0175), United Kingdom (0.0135), Singapore English (0.02730). Singapore standout result is partly due to the high country of economic success (GDP per person) and use very high fixed telephony.